Privacy Policy

Overview

This Privacy and Cookie Notice applies to personal data collected by or on behalf of a company within the Diageo group of companies. It describes what personal data we collect, why we collect it, what we do with it, and your rights in relation to your data.For specific cookie usage details, see the dedicated Cookie section.

Who We Are

Diageo is the world’s leading premium drinks business. Our brands can be explored here.Diageo plc, registered in England and Wales, operates this website/mobile app. Our registered office is 16 Great Marlborough Street, London, W1F 7HS, UK. Subsidiary information is available in our annual report.References to ‘our’, ‘us’, ‘we’, or ‘company’ refer to Diageo plc, subsidiaries, affiliates, and/or associates.

Are You of Legal Purchase Age?

Do not provide personal data if you are under the legal alcohol purchase age in your country. We will delete data collected from individuals under the legal age.

Data We Collect About You

We process personal data based on our relationship with you, collected directly, automatically, or from third parties. This may include:

Contact and demographic details
Online registration information
Payment details
Market research responses
Social media interactions
Device and usage data
CCTV and incident recording

Purposes of Data Usage

Corporate transactions
Technical maintenance
Marketing communications
Customer profiling
Data analysis
Online interest-based advertising
Online ad verification
Incident recording
Customer service
Authentication and access control
Legal compliance and claims protection

Legal Basis for Data Processing

We process your personal data based on:

Your consent
Legitimate business interests
Contractual obligations
Legal compliance

Disclosure of Personal Data

We share data with:

Third parties with your consent
Service providers and subcontractors
Legal agents and law enforcement
Advertising partners
Entities involved in corporate transactions

Advertising partners include Meta, Amazon, Google, Twitter, Spotify, Pinterest, Twitch, among others.

International Data Transfers

Data may be transferred internationally, with appropriate safeguards to ensure security and compliance.

Your Rights

You may:

Object to certain data processing
Withdraw consent
Access, erase, restrict, rectify, or port your data
Unsubscribe from marketing
Complain to data protection authorities

Exercise your rights via this webform.

Data Retention

We retain data as necessary for the described purposes or as required by law.

Third-Party Websites and Services

Our notice does not cover third-party links or content. Review third-party policies separately.

Cookies and Related Technologies

We use cookies and similar technologies for website functionality, analytics, and advertising. Manage cookie preferences via our Cookie Preference Centre or browser/device settings.Learn more about cookies here.

Opt-Out of Interest-Based Advertising

Opt-out of targeted advertising via youradchoices.com.

Customers and Suppliers

We collect additional data if you represent or are a natural customer/supplier, including employment, financial, and identification verification data.We process this data for:

Relationship management
Identity verification
Credit assessments
Legal compliance
Security monitoring
Communication and marketing

Contact Us

For queries or concerns, contact us:

Via webform
Email: consumer.privacy.queries@Diageo.com

Complaints can also be directed to the UK ICO.